At Boat Fenders Direct, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit https://boatfendersdirect.co.uk (the “Site”).

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.

1. Who We Are

Boat Fenders Direct is a UK-based retailer of boat fenders and marine accessories. For the purposes of UK data protection law, we are the data controller of your personal data.

Contact details:

Email: info@boatfendersdirect.co.uk
Phone: +44 1543 279138
Address: Units D1 & D2 Eastern Court, Ernest Gage Avenue, Norwich, NR5 0JU

2. What Data We Collect

We may collect and process the following categories of personal data:

• Identity Data – name, title

• Contact Data – email address, phone number, billing and shipping address

• Account Data – login credentials if you create an account

• Order Data – products purchased, order history, payment status

• Technical Data – IP address, browser type, device type, operating system, and usage data

• Marketing Preferences – opt-in or opt-out choices for marketing communications

3. How We Use Your Data

We use your personal data to:

• Process and fulfil orders

• Create and manage customer accounts

• Respond to enquiries and provide customer support

• Send order confirmations, delivery updates, and receipts

• Send marketing communications where you have opted in

• Improve the performance, security, and usability of our Site

• Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process personal data under the following legal bases in accordance with UK GDPR:

• Contractual necessity – to fulfil orders or provide requested services

• Consent – for marketing communications and optional cookies

• Legal obligation – for tax, accounting, and regulatory requirements

• Legitimate interests – to improve our services, website performance, and user experience

Where consent is required, you may withdraw it at any time.

5. How We Share Your Data

We do not sell your personal data. We may share data with trusted third parties only where necessary, including:

• Payment processors (e.g. Stripe, PayPal)

• Delivery partners (e.g. Royal Mail, DPD)

• Email and marketing platforms (e.g. Mailchimp, where applicable)

• Website hosting, analytics, and technical service providers

All third parties are required to keep your data secure and to process it only in accordance with our instructions.

6. Analytics, Tracking, and Advertising Technologies

Google Analytics (GA4)

We use Google Analytics 4 to understand how visitors use our Site.

• Google Analytics is configured to respect user consent.

• Before consent is provided, analytics may operate in a restricted, cookieless mode (known as Google Consent Mode), which does not store analytics cookies on your device.

• Analytics cookies are only stored after you have consented to statistics cookies.

Google may process anonymised or aggregated data in accordance with its own privacy policy.

Microsoft Clarity

We use Microsoft Clarity to better understand how users interact with our Site, including through session recordings and heatmaps.

• Clarity helps us improve usability and customer experience.

• Microsoft Clarity does not load or operate until you have given consent for statistics cookies.

• Once enabled, Clarity may collect interaction data and set cookies (such as _clck and _clsk) for analytical purposes.

Data collected by Microsoft Clarity is processed in accordance with Microsoft’s privacy policy.

Advertising and Marketing Technologies

We may use advertising and remarketing tools, including:

• Meta (Facebook & Instagram) Pixel

• Google Ads conversion and remarketing tags

These tools help us:

• Measure the effectiveness of advertising campaigns

• Display relevant adverts to users who have interacted with our Site

Advertising and marketing cookies are only placed after you have given explicit consent.

7. Cookies and Consent

We use cookies and similar technologies to support site functionality, analyse traffic, and deliver marketing content.

• Strictly necessary cookies are always enabled.

• Optional cookies (statistics and marketing) are only used after consent.

• You can manage or withdraw consent at any time via our cookie banner or preferences tool.

For more details, please see our Cookie Policy.

8. Your Data Protection Rights

You have the following rights under UK data protection law:

• Right to access your personal data

• Right to rectify inaccurate or incomplete data

• Right to request erasure of your data

• Right to restrict or object to processing

• Right to data portability

• Right to withdraw consent at any time

To exercise your rights, please contact info@boatfendersdirect.co.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Secure servers and encrypted connections

• Access controls and authentication measures

• Regular system monitoring and updates

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or to comply with legal obligations (such as tax and accounting requirements).

11. Third-Party Links

Our Site may contain links to external websites. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication. We recommend reviewing this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Boat Fenders Direct
Email: info@boatfendersdirect.co.uk
Phone: +44 1543 279138
Website: https://boatfendersdirect.co.uk