Effective Date: 24/06/2025
This Cookie Policy explains how Boat Fenders Direct (“we”, “us”, “our”) uses cookies and similar technologies when you visit https://boatfendersdirect.co.uk (the “Site”). It explains what cookies are, how we use them, and how you can control their use.
We use a consent-based approach to cookies. Non-essential cookies are only placed on your device after you have given your consent via our cookie banner or preferences tool.
Cookies are small text files that are placed on your computer or device when you visit a website. They help websites function correctly, improve user experience, and provide information to website owners.
Cookies may be:
Session cookies, which expire when you close your browser; or
Persistent cookies, which remain on your device until they expire or are deleted.
We may also use similar technologies such as scripts, tags, and pixels.
We use cookies and similar technologies to:
Ensure the Site operates securely and correctly
Enable core functionality such as shopping baskets and checkout
Improve performance and usability
Understand how visitors interact with the Site
Analyse traffic and usage patterns
Measure the effectiveness of marketing and advertising campaigns
Remember your preferences and consent choices
| Type of Cookie | Purpose |
|---|---|
| Strictly Necessary | Required for the Site to function properly (e.g. security, shopping basket, checkout, consent preferences). These cookies cannot be disabled. |
| Statistics / Analytics | Help us understand how visitors use the Site so we can improve performance and usability. These cookies are only set after you give consent. |
| Functionality | Remember choices you make (such as region or preferences) to provide enhanced functionality. |
| Marketing / Advertising | Used to deliver relevant advertisements and measure the effectiveness of marketing campaigns. These cookies are only set after consent. |
We use Google Analytics 4 to understand how visitors use our Site.
Google Analytics is configured to respect user consent.
Before consent is given, Google Analytics may operate in a cookieless, restricted mode (known as Google Consent Mode), which does not store analytics cookies on your device.
Analytics cookies are only stored once you have accepted statistics cookies.
Google may process anonymised or aggregated data in accordance with its own privacy policies.
We use Microsoft Clarity to better understand how users interact with our Site through features such as session recordings and heatmaps.
Clarity helps us improve usability and user experience.
Microsoft Clarity does not load or operate until you have provided consent for statistics cookies.
Once enabled, Clarity may set cookies such as _clck and _clsk to analyse user behaviour on the Site.
Data collected by Microsoft Clarity is processed in accordance with Microsoft’s privacy policy.
We may use marketing and advertising technologies, including:
Meta (Facebook) Pixel
Google Ads conversion and remarketing tags
These tools help us:
Measure the effectiveness of our advertising
Show relevant adverts to users who have expressed interest in our products
Marketing cookies are only placed after you have given explicit consent.
Some cookies are placed by third-party services that appear on or are used by our Site. These third parties may collect information about your online activities across different websites.
Third-party providers may include:
Microsoft
Meta (Facebook / Instagram)
Email marketing or analytics platforms (such as Mailchimp, where applicable)
We do not control these cookies directly. Please refer to the relevant third party’s privacy and cookie policies for more information.
You can manage or withdraw your consent at any time via our on-site cookie banner or preferences tool.
You can also manage or delete cookies through your browser settings. Instructions can be found here:
Google Chrome
Mozilla Firefox
Safari
Microsoft Edge
Please note that disabling certain cookies may affect the functionality of the Site.
We may update this Cookie Policy from time to time to reflect changes in legal requirements or how we use cookies. Any updates will be posted on this page, and the revised policy will take effect immediately upon publication.
If you have any questions about this Cookie Policy or how we use cookies, please contact:
Boat Fenders Direct
Email: info@boatfendersdirect.co.uk
Phone: +44 1543 279138
Website: https://boatfendersdirect.co.uk
