Boat Fenders Direct Acquires Iconic Marine Brand AquaMarine International
Boat Fenders Direct is proud to announce the acquisition of the long-established and respected marine brand, AquaMarine International.
With over 60 years of heritage, AquaMarine has earned its reputation by designing reliable, functional, and affordable marine products — created by sailors, for sailors. Its product range includes fenders, docklines, onboard accessories, hardware, and everyday chandlery essentials — all trusted by boat owners across the UK and beyond.
This acquisition marks a strategic move for Boat Fenders Direct as it expands its offering beyond its core Polyform Norway fender range. The integration of AquaMarine’s product line will allow the company to serve trade customers with an even more comprehensive selection of premium marine equipment.
“The AquaMarine brand is steeped in history, and we are delighted to be part of its future,” said Gregg Witherington, Managing Director of Boat Fenders Direct. “We have exciting plans to reinvigorate the brand and help our trade partners thrive with a new digital-first B2B platform focused on performance, convenience, and profitability.”
As part of the transition, AquaMarine’s domain names, including www.aquamarineint.com, have been transferred to Boat Fenders Direct. The site now provides an opportunity for trade customers to register their interest in opening a wholesale account, ahead of the launch of a new B2B platform.
This acquisition reinforces Boat Fenders Direct’s commitment to providing the marine industry with market-leading products, outstanding service, and forward-thinking innovation geared around anchoring & mooring and boat care.
